Craft Premium Lager Market Size is growing at CAGR of 11.50%, and this report covers analysis by Type, Application, Growth, and Forecast 2024 - 2031
The global "Craft Premium Lager Market" identifies drivers, restraints, opportunities, and trends impacting market growth, and provides insights into market shares across segments in terms of value and volume. The Craft Premium Lager market is projected to expand at a CAGR of 11.50% during the forecasted period from 2024 to 2031.
Craft Premium Lager Market Scenario and Scope
Craft Premium Lager is a high-quality beer that is carefully brewed using traditional techniques and premium ingredients. This lager offers a sophisticated and elevated drinking experience, appealing to discerning consumers looking for a premium beer option. The scope of the Craft Premium Lager market in terms of market research includes analyzing consumer preferences, identifying trends in craft beer consumption, assessing competition within the premium beer segment, and evaluating pricing strategies to maximize profitability. This sector of the beer market continues to show growth potential with a focus on quality and unique offerings.
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Craft Premium Lager market shares in the value segment are dominated by major players like Sierra Nevada and New Belgium, while smaller independent craft breweries like Stone Brewing have a significant share in volume. Overall, craft breweries account for around 13% of the beer market by volume and 25% by value.
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Key Drivers and Barriers in the Craft Premium Lager Market
Key drivers propelling growth in the craft premium lager market include an increasing consumer preference for high-quality, unique beer options, a growing trend towards supporting local, independent breweries, and a desire for authentic and artisanal products. To overcome barriers and challenges, breweries can focus on innovative marketing strategies to reach a wider audience, invest in sustainable production practices to attract environmentally conscious consumers, and collaborate with other breweries or retailers to expand distribution networks. Embracing technology, such as online sales platforms and social media marketing, can also help craft breweries stay competitive in a crowded market.
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Top Companies in the Craft Premium Lager Market:
Anheuser-Busch InBev
Heineken
Asahi Group Holdings
Molson Coors Brewing
Carlsberg Breweries
Constellation Brands
Coopers Brewery
Snow Beer
Kirin
Boon Rawd Brewery
The craft premium lager market is highly competitive with major players like Anheuser-Busch InBev, Heineken, Asahi Group Holdings, Molson Coors Brewing, Carlsberg Breweries, Constellation Brands, Coopers Brewery, Snow Beer, Kirin, and Boon Rawd Brewery. These companies use various strategies like product innovation, marketing campaigns, acquisitions, and partnerships to drive growth in the craft premium lager market.
Anheuser-Busch InBev, the largest beer company in the world, has a significant presence in the craft premium lager market through its craft beer portfolio. Heineken, known for its premium quality beers, has also ventured into the craft premium lager segment with successful product offerings. Companies like Molson Coors Brewing and Constellation Brands have acquired craft breweries to strengthen their position in the market.
In terms of sales revenue, Anheuser-Busch InBev reported $ billion in revenue in 2020, Heineken reported €25.8 billion, Constellation Brands reported $9.5 billion, and Molson Coors Brewing reported $9.7 billion. These companies' strong financial performance reflects their successful strategies in the craft premium lager market.
Craft Premium Lager Segment Analysis
Craft Premium Lager Market, by Application:
Bar
Food Service
Retail
Craft Premium Lager is a versatile beverage that can be used in a variety of applications. In bars, it is commonly served on tap or in bottles to patrons looking for a refreshing drink. In food service, Craft Premium Lager pairs well with a variety of dishes, making it a popular choice to accompany meals. In retail, it is sold in single cans or multi-packs for consumers to enjoy at home. The fastest-growing application segment in terms of revenue is likely bars, as the craft beer movement continues to gain popularity and more consumers seek out unique and high-quality brews.
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Craft Premium Lager Market, by Type:
Tin Packing
Bottled Packing
Craft Premium Lager is available in two primary packaging types - tin packing and bottled packing. Tin packing is convenient for on-the-go consumption and ensures the beer stays fresh. Bottled packing, on the other hand, is preferred for its aesthetic appeal and traditional feel. Both packaging types contribute to boosting the demand for Craft Premium Lager by offering consumers variety and choice. The fastest growing region for the Craft Premium Lager market is currently North America, driven by increasing consumer interest in craft beer and the presence of a thriving craft beer culture in the region.
Highlights of Craft Premium Lager Market Report:
It provides an Insights on Craft Premium Lager market segmentation, including product, application, end-users, and region
This Craft Premium Lager market research report helps you in gaining an understanding of the positive growth trend in the market and its potential for revenue and sales.
This report Identifies the high demand for Craft Premium Lager products among the millennial demographic, offering opportunities for targeted marketing and product development.
It is an up-to-date data of latest technological advancements in the Craft Premium Lager market and potential for improving production and efficiency.
It offers an in-depth analysis of consumer behaviour and preferences, providing key insights for strategic decision-making in Craft Premium Lager market.
This report gives you access to a forecast of the Craft Premium Lager market's growth trend, providing insights for long-term investment and business planning.
It provides an in-depth analysis of Craft Premium Lager market trends, including growth drivers, challenges, and opportunities.
It offers a detailed analysis of Craft Premium Lager market’s major players, including a competitive landscape, market share analysis, and company profiles.
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Regional Analysis:
North America:
United States
Canada
Europe:
Germany
France
U.K.
Italy
Russia
Asia-Pacific:
China
Japan
South Korea
India
Australia
China Taiwan
Indonesia
Thailand
Malaysia
Latin America:
Mexico
Brazil
Argentina Korea
Colombia
Middle East & Africa:
Turkey
Saudi
Arabia
UAE
Korea
The craft premium lager market is expected to experience significant growth in North America, with the United States and Canada leading the way. In Europe, Germany, France, the ., and Italy are also poised for growth. In Asia-Pacific, countries like China, Japan, South Korea, and India are witnessing a surge in demand for craft premium lager. Latin America, particularly Mexico and Brazil, as well as the Middle East & Africa region, including Turkey and Saudi Arabia, are also expected to contribute to the market's growth.
In terms of market dominance and share, North America is projected to lead the craft premium lager market with a significant percentage valuation. Europe and Asia-Pacific are expected to follow closely behind, with Latin America and the Middle East & Africa region also showing promising growth prospects. Each region is anticipated to capture a substantial market share of the craft premium lager market, with North America leading the pack.
Trends Impacting the Craft Premium Lager Market
The global Craft Premium Lager market is projected to witness steady growth in the coming years due to the increasing demand for high-quality, specialty beers among consumers. The market is expected to be driven by the rising popularity of craft beers and the growing trend of premiumization in the beer industry. With consumers becoming more adventurous and willing to pay a premium for unique and distinct flavors, the demand for craft premium lagers is likely to see a significant increase. As a result, the market is forecasted to experience growth and expansion in the near future.
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